As some unethical organisations attempted to take shortcuts and influence Search Engine results, there have been many myths regarding SEO since its inception. However, as people become more reliant on the internet to find things, SEO will continue to be an important part of online marketing to promote exposure and profitability.

Here are a few of the most popular SEO fallacies that crop up every now and then. You can also consult with the professionals of Australian Internet Advertising and confirm your doubts regarding any myths of SEO Sydney.

Rankings are guaranteed

The algorithms of Google use over 200 signals to decide rankings, as well as what all your competitors are also doing and a slew of other criteria. It may take many months, for a new website to be seen for competitive keywords.

SEO does not work

It is critical to evaluate your return on investment, and if you are really serious about expanding your internet visibility, talk to the pros.

Link building is dead

It is not true at all. Links remain a significant ranking component. Activities for offshore initiatives have developed in recent years, as it is no more a numbers game.

SEO need no ongoing maintenance

Some people feel that they can optimise their site right away and that SEO is not something that needs to be done on a regular basis. It is not, however, a certain “set and forget it” marketing technique, as many search specialists are aware.

SEO is dead

SEO is not dead — every few months, the idea that SEO is dead is no longer valid as it is resurrected.

Duplicate content penalty

The original copy may be more relevant to any search query than yours according to the search engines. Having both in your search results is pointless, yours is suppressed. It is not a punishment. It is the algorithm going about its business.

There is a proper way to do SEO

Different websites in different businesses will react to changes differently than others. Changing a Meta title to be under 60 characters long may assist one page, but not click-through rate of another.

Google values backlinks only from domains of high authority

It is important to realise that there are plenty of things that go into the decision on Google whether or not a link will affect the capacity of a site to rank well. One should not ignore context hints, relevance, and no-follow link qualities.

Google has three top ranking factors

It is possible that links, Rank Brain, and content will be the most essential variables in some of the searches. Others, though, are not so fortunate.

You can optimize only once

Search engines, too, may alter what they consider to be the most appropriate response to the query. Most probably the intent of the keyword is interpreted differently.

Conclusion

A few of the myths have however some logical foundations while others make no sense. Now you have understood what to do if you come across a concept that you are not sure is true or not.