Guest blogging can help your company’s inbound marketing efforts. It improves your site’s performance, gets your content ranked on Google, and establishes you as an authority in your field.
Finding sites that accept guest bloggers takes time. Seize lucrative opportunities.
You can identify promising openings instead of blindly hoping for success.
- Figure Out Your Specific Market.
Establish a routine of contributing to industry-related blogs. There are two main reasons why this is crucial:
- It guarantees exposure to the kind of people you want to see your ads;
- In addition, it is important to have a connection to the outside world when constructing links to your site.
Imagine you’re a financial planner. Not the best time to start a style blog. This doesn’t preclude finding new business opportunities outside your sphere of influence. Finding overlaps between seemingly unrelated specialties takes creativity.
If you own a financial planning firm, you could contribute an article on home improvement to a blog.
You can plan for and evaluate opportunities using this method. Stay on the path. Your website should closely match the topic of the site you’re contributing to for SEO.
- You Should Look For Appropriate Websites That Accept Guest Posts.
One can go about this in a number of different ways. Let’s take a close look at each one.
Get started with some Google searching.
Go ahead and type a bunch of questions into Google. Use a formula like [your market] + “guest post” to narrow your focus and save time. Use a variety of search terms, such as [your market] + “contributing writer” or “submit content” or “writers wanted,” to find opportunities to submit your work.
Let’s revisit our discussion of financial planning and take a look at an example of a search engine results page:
Do you know the names of any key opinion leaders in your field? In that case, you should investigate whether or not they accept guest post service in Australia.
Do a Google search for [their name] + “blog” to find their blog. Google will be able to locate them if they have contributed to more than one website.
Furthermore, you can use the first sentence of their author bio as a search query in Google by copying and pasting it into the search bar. This may lead you to more blogs that they’ve contributed to.
- Make Use Of Twitter As A Research Tool.
In the same way that you would use Google for research, you can use Twitter to find relevant content by using a formula like [your market] + “guest blog.” Using this method, you can discover new influencers to follow and blogs that accept guest posts.
- Rank Websites In Order Of Their Domain Authority And Send Out Outreach To The Most Important Ones First.
There is more benefit in constructing backlinks to high-authority websites. Our advice: zero in on pages with a domain authority of 70 or less.
Gather information about the domain authority of the websites you’re considering for your guest blogging pitch. This will aid you in planning out your strategy for making initial contact. Consider opportunities with lower domain authority to test the waters.
After you have established a body of work and gained experience in guest blogging, you are ready to approach high-authority websites in your field (those with a domain authority of 71 or higher).
And there you have it: four strategies for finding superior guest blogging opportunities to boost your inbound marketing campaign.